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important role。 Through rapid development over a dozen of years； Chinese mass media have changed historically from media operation to running media。 As the leader of the only newspaper group in Tianjin； Zhang Jianxing has led his team to turn the newspaper office with heavy losses to a media aircraft carrier having ten newspapers； two periodicals and one network in the past five years。 The path of rapid development and growth of this newspaper gives some enlightenment to today’s mass media。 This book is in fact a handbook of actual bat for those who lack books of operational theory。 This book mostly includes the speeches of the author in recent years。 They are totally plain and straight speeches and impromptus； given as things and temperament came out。 Therefore； they have the nature of thinking； discussion； enlightenment； and rare truthfulness。 The words are full of intense emotion and vitality； sincere love for the news undertakings； and in persistent pursuit of news reforms。；
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《傳媒的運營時代》全書目錄（英文）
30 Speeches on Mass Media Operation Era；……；from Media Operation to Running Media
1。；Content； Market and Techniques – How to maintain the advanced nature of Chinese mass media in rapid development…… A topical speech at Hong Kong forum on world newspaper industry development （13 June 2002）2。；Mass Media under Information Globalization…… A speech at Shenyang Daily Newspaper Group （July 2002）3。；Where does petitive force e from – on media development under WTO…… A speech at Shanghai Media Summit Forum （6 December 2002）4。；Mainstream Media in Huge Changes …… An impromptu at MBA famous person forum of Tianjin Institute of Finance and Economics （19 March 2003）5。；On Brand Planning of Tianjin Daily Newspaper Group…… An impromptu at the “Seminar on N
