傳媒的運營時代

第3部分 (第3/6頁)

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張建星精彩語錄（英文）

&#61557；；The　background　of　globalization　leads　to　information　globalization　without　fire　wall。　It　brings　about　mon　language　environment　and　mergence　of　the　world。　Now　the　situation　is　that　either　I　eat　up　you　or　you　eat　up　me；　especially　in　information；　either　you　infiltrate　me　or　I　infiltrate　you；　either　you　possess　me　or　I　possess　you。　Are　our　newspapers　still　authoritative？　It　the　information　still　effective？　Big　changes　have　occurred　in　mass　media　from　attraction　to　control　force。　All　of　us　should　pay　attention　to　globalization。

&#61557；；To　keep　the　advanced　nature　of　newspapers；　it　is　important　to　keep　the　advanced　nature　in　contents　first；　accurately　describe　the　social　and　living　change；　give　analysis　on　the　background　of　the　changes；　highlight　the　details　of　the　historical　significance　of　these　changes；　advocate　advanced　idea　of　fairness　and　justice；　and　speak　for　the　interests　of　the　majority　people。；　&#61557；；The　localization　strategy　is　the　most　acceptable　start　region。　The　coverage　and　expansion　of　regional　brand　will　be　the　main　arena　of　warfare　on　which　we　engage　with　our　petitors　in　hand…to…hand　fight。　Following　the　entering　of　foreign　mass　media　after　China　has　entered　WTO；　the　regionalization　and　localization　are　the　basis　we　are　on；　and　our　first　choice　to　keep　our　innate　petitive　superiority。　&#61557；；News　has　entered　an　era　of　plete　planning；　in　which　the　renewal　of　the　original　creation　and　packing　have　been　pleted。　Though　the　first…time　news　is　very　important；　the　background；　details　and　entire　process　planning　have　now　bee　the　characteristics　of　the　news。　&#61557；；We　have　experienced　three　stages　in　development　from　“media　operation”　to　“running　media”：　the　stage　of　racing　the　horse　in　field　enclosure；